CASE STUDY
How We Helped Cremon Cosmetics Generate 100+ Leads From Google
Cremon Cosmetics needed a website that could represent a multi-category cosmetics manufacturing business clearly, and give search engines a reason to surface its individual product and manufacturing pages. Here's how Rudra Cloudtech structured, designed and built that website - backed by the site's own Google Search Console data.
CLIENT
Cremon Cosmetics Pvt Ltd
INDUSTRY
Cosmetic & Personal Care Manufacturing
PROJECT
Website Development & SEO-Focused Structure
SERVICES
Web Development, SEO-Focused Content Structure
Project Snapshot
Client
Cremon Cosmetics Pvt Ltd
Industry
Cosmetic & personal care manufacturing
Project Type
Multi-page website, product & manufacturing pages
Services
Website development, SEO-focused page structure
Website
cremoncosmetics.in
Primary Objective
A clear, structured site for a multi-category manufacturer
Search Visibility Focus
Product, manufacturer & location-based search intent
Data Source
Google Search Console, 3-month snapshot
THE CLIENT
About Cremon Cosmetics
Cremon Cosmetics Pvt Ltd is a GMP-certified cosmetic and personal care manufacturer operating from Sanand GIDC-2, Ahmedabad, Gujarat. The company manufactures across several categories - skincare, haircare, oral care, soap and body care - for brand owners, wholesalers and distributors, largely through third-party and private label manufacturing arrangements.
That range of categories is exactly what makes the website's job difficult. A visitor searching for a toothpaste manufacturer has a different question than one searching for a herbal soap manufacturer or a sunscreen manufacturer, even though all three are being served by the same production facility. The website has to represent each of these manufacturing categories on its own terms - clearly enough for a first-time visitor to understand what Cremon Cosmetics makes, and structured enough for each category to be individually discoverable in search.
For a B2B manufacturer that depends on being found by brand owners actively looking for a production partner, that combination of clarity and structure is not a cosmetic choice. It is how the business gets in front of the people looking for it.
THE CHALLENGE
A Multi-Category Manufacturer Needed a Website That Could Carry the Weight of Its Full Product Range
Cremon Cosmetics manufactures across a wide set of product and category lines. Presenting that range on a single, flat website - without a clear structure behind it - makes it harder for both visitors and search engines to find the specific category they came looking for.
Representing multiple manufacturing categories
Toothpaste, soap, body lotion, face wash, skin serum, hair serum and sunscreen all needed their own clear space on the site, rather than being folded into one generic "products" page.
Supporting location-based search intent
Buyers searching for a manufacturer often search by city or state - "in Ahmedabad," "in Gujarat," "in India" - which meant the site needed pages built around that intent, not just the product name.
Organizing navigation around real buyer journeys
A brand owner exploring private label manufacturing has different questions from a distributor looking for bulk toothpaste production, and the navigation needed to serve both.
Creating a scalable page structure
As Cremon Cosmetics' product range grows, the underlying site structure needed enough headroom to add new category and location pages without a rebuild.
Building a responsive, straightforward experience
A large share of B2B research now happens on mobile, so the site needed to hold up on a phone screen as well as it does on desktop.
Making key business information easy to find
Certification, location, product categories and contact details needed to be easy to locate for a visitor evaluating Cremon Cosmetics as a manufacturing partner.
OBJECTIVES
What We Set Out to Achieve
These were the goals guiding the build. What the site actually achieved in search is covered separately, later in this case study, using Search Console data.
01
Build a professional, credible digital presence for a GMP-certified manufacturer.
02
Create a clear information architecture across every manufacturing category.
03
Structure individual pages around product, manufacturer and location search intent.
04
Support product discovery for both first-time visitors and returning researchers.
05
Deliver a responsive experience that holds up across devices.
06
Make contact and enquiry paths easy to find from any page.
07
Lay a page structure that can scale as new categories are added.
OUR APPROACH
How Rudra Cloudtech Approached the Project
01
Understanding the Business
Before any page was planned, we mapped out Cremon Cosmetics' actual manufacturing categories - skincare, haircare, oral care, soap and body care - and how each one needed to be described to a B2B buyer evaluating a manufacturing partner.
02
Planning the Website Structure
Each manufacturing category was mapped to its own dedicated page rather than a shared catch-all page, with related sub-categories (such as herbal soap under soap, or third-party toothpaste under oral care) structured underneath the relevant parent page.
03
Creating the User Experience
Navigation was organized so a visitor could move from a general category (Manufacturing) into a specific product line (Toothpaste, Soap, Body Lotion) in a small number of clicks, with contact and enquiry paths kept visible throughout.
04
Design and Development
Pages were built to present product categories, certifications and location information clearly, using consistent layouts across category pages so the site reads as one coherent business rather than a set of disconnected pages.
05
Responsive Implementation
The site was built to adapt across desktop, tablet and mobile screens, since B2B buyers frequently research manufacturers from a phone before following up by email or call.
06
Search-Focused Content Structure
Individual pages were structured around the specific product, manufacturer and location terms a buyer would realistically search for - such as toothpaste manufacturer pages built separately for Ahmedabad, Gujarat and India-wide intent.
07
Testing and Refinement
Pages were checked across categories for consistency, working links and correct contact information before launch, with ongoing refinement as new category pages were added.
WEBSITE DESIGN & UX
Designing a Website Around the Customer
A manufacturing website has one job above all: help a buyer confirm, quickly, that this company can make what they need. Every design decision on the Cremon Cosmetics site was made in service of that.
Navigation built around categories, not pages
The main menu groups every product line under Manufacturing, so a visitor can scan the full range of what Cremon Cosmetics produces in one glance, then drill into the category they need.
Consistent category page layout
Each manufacturing category page - from toothpaste to sunscreen - follows a similar structure, so a returning visitor already knows where to find certification, category detail and contact information.
Trust and certification made visible
GMP certification and the Sanand GIDC-2, Ahmedabad location are surfaced clearly, since these are exactly the credentials a brand owner checks before choosing a manufacturing partner.
Contact and enquiry paths kept close
Contact information and enquiry calls-to-action appear consistently across category pages, rather than being confined to a single contact page a visitor has to hunt for.
Mobile-first responsiveness
Layouts, navigation and forms were built to reflow cleanly on smaller screens, since a meaningful share of manufacturer research happens on mobile devices.
Brand consistency across the site
Typography, spacing and visual treatment stay consistent from the homepage through to individual category pages, so the site reads as one credible business rather than a patchwork of templates.
WEBSITE SHOWCASE
The Website We Built
The Cremon Cosmetics website live today, shown here through its own Google search presence - the same pages that appear when buyers search for the manufacturing categories the business serves.
Manufacturer Category Page
The Toothpaste Manufacturer in Ahmedabad page, appearing in Google's organic results for that exact search.
Manufacturer Category Page
The Face Wash Manufacturer page, structured around Ahmedabad and Gujarat search intent.
Manufacturer Category Page
The Sunscreen Manufacturer page, appearing beneath local map-pack results for "sunscreen manufacturers in Gujarat."
Manufacturer Category Page
The Body Lotion Manufacturers page, appearing for the broader "body lotion manufacturers in India" search.
SEO STRATEGY
Building the Website Around Real Search Intent
Rather than one generic "products" page, the site structure separates search intent into distinct categories - so each page can speak directly to the specific thing someone is looking for.
Brand Searches
- cremon cosmetics
- cremon cosmetics pvt ltd
- cremon
Product / Manufacturer Searches
- toothpaste manufacturers
- syndet bar manufacturer
- body lotion manufacturers
Location-Based Searches
- toothpaste manufacturers in gujarat
- toothpaste manufacturers in ahmedabad
- cosmetic products manufacturer in ahmedabad
Commercial / Industry Searches
- hair care products manufacturers in india
- toothpaste manufacturers in india
- body lotion manufacturers in india
REAL SEARCH CONSOLE PERFORMANCE
Organic Search Performance
3-month Google Search Console snapshot for cremoncosmetics.in. These are clicks and impressions recorded by Search Console for individual pages - not total site traffic, and not leads or sales.
349
Organic Clicks
Homepage
3,136
Search Impressions
Homepage
67
Organic Clicks
Syndet Bar Manufacturers
2,753
Search Impressions
Syndet Bar Manufacturers
51
Organic Clicks
Toothpaste Manufacturer in Gujarat
1,310
Search Impressions
Toothpaste Manufacturer in Gujarat
TOP PERFORMING PAGES
Pages Generating Organic Search Visibility
Verified page-level data from the same Search Console snapshot. CTR values are calculated from clicks ÷ impressions and are not a metric shown directly in the Search Console screenshot.
| Page | Clicks | Impressions | Calculated CTR | Search Topic / Intent |
|---|---|---|---|---|
| Homepage | 349 | 3,136 | 11.1% | Brand |
| Syndet Bar Manufacturers | 67 | 2,753 | 2.4% | Product / Manufacturer |
| Toothpaste Manufacturer in Gujarat | 51 | 1,310 | 3.9% | Product + Location |
| Hair Care Products Manufacturers in India | 31 | 2,425 | 1.3% | Product + Location |
| Herbal Soap Manufacturing Process | 29 | 1,899 | 1.5% | Informational |
| Sunscreen Manufacturers in India | 28 | 1,376 | 2.0% | Product + Location |
| Herbal Soap Manufacturers in Ahmedabad | 25 | 1,157 | 2.2% | Product + Location |
| Toothpaste Manufacturer in Ahmedabad | 24 | 718 | 3.3% | Product + Location |
| Skin Serum Manufacturer | 22 | 1,168 | 1.9% | Product / Manufacturer |
| Products | 18 | 905 | 2.0% | Category / Catalogue |
| Benefits of Herbal Soap for Healthy and Natural Skincare | 17 | 2,217 | 0.8% | Informational |
| Face Wash Manufacturer | 17 | 949 | 1.8% | Product / Manufacturer |
| Toothpaste Manufacturers | 16 | 2,552 | 0.6% | Product / Manufacturer |
| Contact | 15 | 960 | 1.6% | Conversion |
| Body Lotion Manufacturers | 15 | 851 | 1.8% | Product / Manufacturer |
Figures are as recorded in Google Search Console for the selected 3-month period and reflect a partial view of the site's 67 recorded pages.
GOOGLE SEARCH PROOF
Real Google Search Visibility
Search Console reports what happens behind the scenes. These screenshots show the other half of the evidence - the actual Google results page a buyer sees.
"toothpaste manufacturer in ahmedabad"
Cremon Cosmetics appears in Google's organic results for this search, beneath the local map pack and a directory listing, with its Toothpaste Manufacturer in Ahmedabad page title and description showing directly.
"sunscreen manufacturers in gujarat"
Beneath a local map pack of manufacturers across Gujarat, the Sunscreen Manufacturer in Ahmedabad & Gujarat page appears in the organic results, describing Cremon Cosmetics as a GMP-certified sunscreen manufacturer operating from Sanand GIDC.
"face wash manufacturer in ahmedabad"
The Face Wash Manufacturer page appears as the first organic result beneath the "People also ask" panel for this search, ahead of other manufacturer listings.
"body lotion manufacturers in india"
Beneath Google's AI Overview and an IndiaMART directory listing, the Body Lotion Manufacturers in Ahmedabad & Gujarat page appears in the organic results for this broader, India-wide search.
SEARCH VISIBILITY EVIDENCE CHAIN
A Transparent Trail From Search Behaviour to Website Visibility
Every metric in this case study traces back to a real, verifiable step - not a projected or estimated figure. This is not evidence of sales or revenue; it is evidence of search visibility.
Search Query
→
Search Impression
→
Organic Click
→
Google Search Result
→
Relevant Website Page
DEVELOPMENT & IMPLEMENTATION
Development and Implementation
The website was implemented as a multi-page structure with a dedicated page for each manufacturing category and its relevant location or sub-category variants - such as separate toothpaste pages for Ahmedabad, Gujarat and India-wide search intent, rather than one page trying to serve all three.
Category pages share a consistent template for layout, certification messaging and calls to action, which keeps the site coherent as new manufacturing categories are added, and responsive behaviour was implemented so pages hold their structure across desktop, tablet and mobile screens.
Confirmed Scope
- Multi-page architecture by manufacturing category
- Location-variant pages (Ahmedabad / Gujarat / India)
- Responsive layout across devices
- Consistent template across category pages
[TECHNOLOGY STACK TO BE CONFIRMED]
KEY FEATURES
Key Features Delivered
Category-based navigation
Every manufacturing line grouped under a single Manufacturing menu, so the full product range is discoverable from any page.
Location-specific pages
Dedicated pages for Ahmedabad, Gujarat and India-wide variants of key manufacturing categories.
Consistent category templates
A repeatable page structure for certification, category description and enquiry paths across product lines.
Responsive layout
Pages built to reflow across desktop, tablet and mobile screens for on-the-go B2B research.
Clear enquiry paths
Contact and enquiry calls-to-action placed consistently across category and information pages.
Scalable page structure
A structure that allows new manufacturing categories or location pages to be added without reworking the site.
THE RESULTS
The Results
A. Verified Search Performance
Over the selected 3-month Search Console period, the homepage recorded 349 clicks from 3,136 impressions, and category pages including Syndet Bar Manufacturers, Toothpaste Manufacturer in Gujarat and Hair Care Products Manufacturers in India each recorded meaningful click and impression volumes of their own - detailed in full in the Top Performing Pages table above.
B. Google Search Visibility
Screenshots confirm the website appearing in Google's organic results for "toothpaste manufacturer in ahmedabad," "face wash manufacturer in ahmedabad," "sunscreen manufacturers in gujarat" and "body lotion manufacturers in india" - searches that map directly to the site's manufacturing category pages.
C. Observable Website Improvements
The live site presents a structured, category-by-category view of Cremon Cosmetics' manufacturing range, with consistent page templates, visible certification and location information, and a responsive layout - all observable directly on the pages shown throughout this case study.
D. Business Value
A website structured this way supports product discovery across categories, gives brand credibility through visible certification, and creates more entry points for a buyer's search to land on the exact category page relevant to them - supporting customer research and commercial enquiries rather than guaranteeing them.
BUSINESS IMPACT
How the Website Supports the Business
Product discovery
Separate category pages help buyers find the specific manufacturing line they need, rather than searching through one general product page.
B2B customer research
Certification, location and process information give a researching buyer what they need to shortlist Cremon Cosmetics as a manufacturing partner.
Search visibility
Category and location-specific pages create more opportunities for the site to appear when a buyer searches with commercial intent.
Geographic & product-specific discovery
Location-variant pages help the site show up for buyers searching within Ahmedabad, Gujarat, or India-wide.
Customer enquiries
Consistent, visible calls-to-action are designed to make it easy for an interested buyer to get in touch from any category page.
Long-term content growth
The category-based structure creates room for new manufacturing lines or location pages to be added as the business grows.
FROM WEBSITE STRUCTURE TO SEARCH VISIBILITY
A Structured Foundation Behind Every Result Shown in This Case Study
Every result in this case study - the Search Console clicks and impressions, and the Google search screenshots - traces back to the category-based page structure covered in the Approach and Website Showcase sections above.
“Rudra Cloudtech gave our website a clearer structure and a more professional digital presence. The focus on our manufacturing categories and search visibility has made it much easier for potential customers to discover and explore our services.”
Biren Patel
Director, Cremon Cosmetics Pvt. Ltd.
WHY RUDRA CLOUDTECH
Why Rudra Cloudtech
Understanding business requirements first
We start from the client's business and its customers, not a template, before a page structure is planned.
Search-friendly website structures
Sites are built around real search intent — product, location and commercial — from the information architecture stage onward.
Responsive, scalable development
Every build is developed to hold up across devices and to scale as the client's product or service range grows.
International client capability
We work with businesses across India and internationally, adapting language and presentation for both audiences.
Flexible, long-term engagement
From a single project to ongoing support as a site's structure and content grow over time.
Technical & digital expertise together
Web development, UX and search-focused content structure are handled as one connected process, not separate handoffs.
WHAT THIS PROJECT SHOWS
What This Project Shows
A manufacturing website can serve buyers and search engines together
The same category structure that helps a buyer navigate the site also gives search engines a clear signal of what each page is about.
Category and location pages open up additional search opportunities
Splitting toothpaste manufacturing into Ahmedabad, Gujarat and India-wide pages created three distinct opportunities for organic discovery instead of one.
First-party Search Console data is transparent evidence
Clicks and impressions pulled directly from the client's own Search Console property, rather than projected figures, are what this case study is built on.
Website development is more valuable connected to business goals
Cremon Cosmetics' site was planned around how a B2B buyer actually researches a manufacturing partner, not around generic design trends.
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